TOAST on The Magnificent Mile
Submission Forms
Dining/Nightlife
Hotel
Retail
Other (Spa, Entertainment Attractions, Art Galleries, etc.)
Ideas for Participation
Celebrate birthdays with a special "February Birthday" offer, discount, complimentary dessert, upgrade, 2-for-1 admission, etc.
Highlight new products with a runway or trunk show in your store while guests enjoy Moet & Chandon and indulge in VIP treatment
Host an exclusive experience such as a jewelry designing class, beauty treatment, personal shopper for the day, etc. - all while enjoying Moet & Chandon.
Celebrate love with a romantically themed gift with purchase.
Offer a discount with purchase for a special day of the week.
Host a "shop and sip" with Moet & Chandon at your store or art gallery.
Celebrate love by offering a couple’s getaway including champagne and a romantically themed gift.
Provide a special offer on room rates when guests book a room within the month of February.
Host a special Moet & Chandon tasting dinner.
Offer a "celebratory discount" for a specific product.
Create a relaxing Moet & Chandon and spa package.
Host a Moet & Chandon and food pairing reception in your art gallery, hotel lobby or entertainment venue.
Promote an exciting give-away of a luxury product or an exclusive experience
2009 Success Stories
Burberry hosted a weekend “shop and sip” featuring a handbag give-away, resulting in a sales increase of 130% Saturday and 50% Sunday.
Affinia Chicago Hotel received over 2,000 referrals from the TOAST website, resulting in 118 room nights booked.
Chicago Chocolate Tours created a custom chocolate and champagne tour that enjoyed exposure on CNN.com and helped to generate a record February.
Lawry's The Prime Rib created a decadent three-tier dessert and said, "Those who purchased the 3 tier dessert, loved it!”
TOAST on The Magnificent Mile
Additional Tools for Participants
Thank you for your participation in TOAST on The Magnificent Mile. Below is additional information and some tools to help make your TOAST experience a successful one!
TOAST Official Marketing Copy
Moët & Chandon is proud to bring luxury champagnes to The Magnificent Mile area for a month of celebrating life’s moments. An impressive fireworks display will illuminate the sky every Saturday at 6:30 p.m. over the Chicago River (401 N. Michigan Avenue), the gateway to The Magnificent Mile, One of the Great Avenues of the World. Enjoy holographic viewing glasses and champagne-themed music.
Celebrate your life's moments with champagne-themed and celebration-themed special offers and activities at area hotels, restaurants, retail shops, spas and more. Experience these exciting offers and more by visiting www.themagnificentmile.com.
TOAST Logos
Tips for Success
Highlight your TOAST offer/event on your website and in your social media and PR efforts.
Promote your TOAST offer/event to your existing customers with an eblast or newsletter call-out.
Use check inserts to promote the campaign and your TOAST offer/event.
Partner with another member business to increase your direct outreach.
Include in-business signage displaying your offer such as TOAST branded table tents, TOAST logos, TOAST informational signs, etc.
Display TOAST brochures in your place of business.
Let's all work together to promote our TOAST on The Magnificent Mile offers and events and drive business to our member businesses in the first quarter!
Additional Information
Moët & Chandon is the exclusive partner for TOAST on The Magnificent Mile in February. No other champagne brands outside of the Moët & Chandon profile will be featured in the campaign. Accepted: Imperial, Rose Imperial, Nectar Imperial, Nectar Imperial Rose or Grand Vintage.
TOAST on The Magnificent Mile participants will be promoted through www.themagnificentmile.com, PR efforts, Social Media outreach, 101.9fm THE MIX, desk drops, GNMAA member outreach, and more!
Official site www.toastonthemagnificentmile.com
Questions? Contact Melanie Mapes, Marketing Associate at (312) 344-2317 or mmapes@gnmaa.com
