The Marketing Division
Four seasonal consumer campaigns deliver unique experiences for those who live, work, shop, and visit The Magnificent Mile from around the world.
These four consumer campaigns are:
TOAST on The Magnificent Mile®
Tulips on The Magnificent Mile®
Gardens of The Magnificent Mile®
The Magnificent Mile Lights Festival® presented by Harris
Visit our consumer page at www.themagnificentmile.com
Tulips on The Magnificent Mile®
May 1 - 31, 2010
Tulips on The Magnificent Mile® welcomes spring to the district with the bloom of hundreds of thousands of tulips along North Michigan Avenue. 2010 will celebrate the bloom of the "Tulipa Maggie Daley", the first tulip to be named after a city's first lady. This special tulip can only be seen on The Magnificent Mile! A host of floral themed activities will take place in May, including The Magnificent Mile Floral Mural, a Dutch Bike Ride, a bulb give-away and plus more!
