The Marketing Division
Consumer Marketing Campaigns
Consumer campaigns deliver unique experiences for those who live, work, shop and visit The Magnificent Mile® from around the world.
These consumer campaigns are:The Magnificent Mile Lights Festival® presented by BMO Harris Bank (November 17, 2012)
In-Fashion: The Magnificent Mile Shopping Festival
(August 24 - September 6, 2012)
Visit our consumer page at www.themagnificentmile.com
Photo credit: Rob Callen, Davis Harrison Dion
Marketing Opportunities to Promote Your Business to Magnificent Mile Consumers
Is your business taking advantage of all the marketing opportunities offered through GNMAA? Do not miss out on the chance to promote your business to Magnificent Mile guests. Please contact Contact Melanie Mapes at mmapes@gnmaa.com or 312-344-2317 to sign up or to learn more.
See below for your “to do” list:
1. TheMagnificentMile.com
Due: Ongoing
Complimentary Business Listing
When is the last time you looked at your business listing on www.themagnificentmile.com? Is your description updated? Do you even have one? Be sure to take advantage of this complimentary listing! Also, capture the consumer’s attention by enhancing your listing with a photo for just $100 for one full year. Complete a listing form now. Search for your listing online.
Website Advertising
GNMAA introduced advertising on TheMagnificentMile.com for the first time when it relaunched March 31, 2010. One year later, advertisers are seeing the return on their advertising dollars with more than 80% ranking in the top three in their industry for outbound clickthroughs from TheMagnificentMile.com and 100% ranking in the top 10. Download an advertising form to learn more and sign up today!
2. Facebook, Twitter and foursquare
Due: OngoingThe Magnificent Mile has nearly 13,000 followers across Facebook, Twitter and foursquare. Submit your upcoming activities and special offers to Melanie Mapes at mmapes@gnmaa.com for distribution across these outlets.
Specific Opportunity for foursquare:
In five short months, more than 4,300 followers have become followers of The Magnificent Mile on foursquare, and the follower base continues to grow rapidly. Promote your business by providing a Pop-up Offer or by rewarding The Magnificent Mile Mayor on foursquare. Download a participation form.
