CHAMPAGNE in February!
For visitor information, please visit themagnificentmile.com. To learn how your business can participate, please read the below event information.
In February 2008, GNMAA and Moët & Chandon will bring luxury champagnes to our district for a month of indulgence and celebration. The event will kick-off on February 1, 2008 and continue throughout the month with fireworks displays every Saturday to send corks popping and champagne-themed content from our member businesses. Celebrate with us by creating your own champagne event(s) in February. Please see a full list of ideas specific to your business below.
Download the participation form here!
When: February 2008
Details: A seasonal marketing campaign created to draw consumers to the district during the typically slow first quarter.
featuring...
champagne-themed content
fireworks
celebrations
Leap Day 2008
Sponsorships are still available! Please contact Ellen Farrar, efarrar@gnmaa.com or (312) 344-2315 if you are interested
Create your own champagne-themed events for February 2008!
Dining & Night Life Content Ideas:
• Up-sell champagne within your restaurant
• Partner with Moët & Chandon for increased product sales
• Feature champagne by the glass
• Host educational classes and champagne tastings with master sommeliers
• Pair champagne with gourmet dinner specialties
• Partner with hotel, spa and retail members for champagne packages
• Partner with French Consulate for content programming ideas
Download the participation form here!
Hotel Content Ideas:
• Feature weeknight and weekend room packages- strawberries, chocolate or caviar upon arrival, in-room bottles of champagne
• Host educational classes and champagne tastings with master sommeliers
• Offer special pricing on champagne and bubble bath packages
• Feature in-house spa packages that offer a glass of champagne
• Partner with spa, dining and retail members to offer champagne packages.
• Partner with French Consulate for content programming ideas
Download the participation form here!
Spa Content Ideas:
• Partner with Moët & Chandon to offer champagne to customers at the spa
• “Champagne, Chocolate, and the Spa” – with an hour treatment, receive a glass of champagne and chocolate truffles.
• “Chocolate Hand Massage” on Free Indulgence Day, Leap Day 2008
• Feature champagne pedicures
• Partner with hotel and restaurant members to offer a champagne sweepstakes package.
• Additional strategic partnerships with area restaurants, hotels, spas and cultural attractions
Download the participation form here!
Retail & Cultural Attractions Ideas:
• Partner with member caterers and Moët & Chandon to offer a glass of champagne while customers shop
• Host educational classes on the history of champagne or champagne tasting with master sommeliers
• Host an author book-signing or event, featuring a book on “how to make a toast,” etc.
• Partner with area restaurants, hotels, spas and cultural attractions to offer a champagne sweepstakes package
• Offer a free champagne-themed gift with purchase
• Partner with French Consulate to enter to win a trip to France!
Download the participation form here!
Property Management Companies
• Building owners and managers can plan to offer their building employees a glass of champagne at the conclusion of a day in February. "Propose a toast to the 500 North Michigan Building, a toast to the Tribune Tower, etc."
• Display promotional information in their respective lobbies (promotional brochures on the counter, an easel display, etc.)
• Promote the campaign and encourage employees to bring friends downtown during February to see a show, eat at a restaurant, and "Toast The Magnificent Mile" through your building newsletter.
• Partner with participating restaurants and hotels, enabling employees to receive extra benefits when they enjoy a "Champagne Weekend on The Magnificent Mile."
• Encourage real estate sales materials to include special champagne benefits when prospective buyers and leasers come to Chicago to inspect properties.
• Partner with Moët & Chandon to give baby bottles of champagne to employees
Download the participation form here!
*** All members may consider:
• Special offers for people born or married on Leap Day
• Partnership with wine societies in Chicago
• Content ideas based around Groundhog Day, Valentine’s Day, President’s Day and Leap Day
• Strategic partnerships with area restaurants, hotels, retailers, spas and cultural attractions to further benefit your business in February
*** Moët & Chandon contacts will be provided upon your request.
For more information about this event, contact Kelsi Johnson at kjohnson@gnmaa.com or (312) 344-2317.
To volunteer for the First Quarter committee, click here.
Marketing
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Jul 23, 2008 Executive Committee Meeting Jul 24, 2008 Traffic & Transportation Committee Meeting Jul 25, 2008 Project Review Committee Meeting |
