In-Fashion: The Magnificent Mile Shopping Festival presented by MasterCard
In-Fashion:
The Magnificent Mile Shopping Festival presented by MasterCard kicked off the Fall shopping season August 26 - September 8, 2011, as the FIRST shopping festival in the nation. The annual event invites consumers to come shop,
dine, explore and stay for a schedule of special events and promotions, showcasing the latest trends across fashion and beauty, lifestyle, culinary, technology and culture.
2011 featured exclusive events, designer and celebrity appearances, trunk shows, exciting entertainment and more. The shopping extravaganza kicked off Friday, August 26 with an interactive celebrity event featuring renowned stylist and television star, Carson Kressley, and concluded September 8 with Chicago’s version of Fashion’s Night Out.
In-Fashion: The Magnificent Mile Shopping Festival was announced on the front page of the Business Section of the Chicago Tribune on Thursday, March 10, 2011. Read the article.
Save the date!
August 24 - September 6, 2012
How GNMAA Members Can Participate in 2012:
Do not miss the opportunity to be a part of the event that garnered buzz throughout Chicago and around the world. Host an event at your business, submit a special offer for consumers or step in as a sponsor of the event. Participation ideas include:
• Host a High Profile Guest - celebrity, designer, chef, fashion stylist, brand ambassador
• Conduct a Demonstration - cooking, wardrobing, technology “how-to”
• Put on a Fashion Presentation - fashion show, trunk show, informal modeling
• Promote a Special Offer - gift with purchase, hotel shopping package or restaurant special offer
• Participate in a Large-Scale Anchor Event - contact GNMAA to share ideas or for more information
Check back in first quarter of 2012 for a participation form.
For more information about this event, including how you can get involved, contact Rachel Van Stelle, Marketing Associate, at 312-344-2319 or rvanstelle@gnmaa.com.
For sponsorship opportunities, contact Ellen Farrar, VP of Marketing and Communications, at efarrar@gnmaa.com.
