The Feel Magnificent Campaign
In 2006, The Greater North Michigan Avenue Association unveiled "Feel Magnificent," as the first branding campaign for The Magnificent Mile district. Branding The Magnificent Mile as one of the great avenues of the world, the campaign showcases the district's major industries - dining, hotels, retail shopping and tourism - by presenting glamorous, inspirational photography, fashion forward wardrobe styling, and the newest trend in colors. The objective is to present our product - The Magnificent Mile and its surrounding neighborhoods - as an exciting experience based destination for shoppers and travelers, differentiating North Michigan Avenue from other destinations and shopping centers vying for our consumers' awareness.
